\vspace{12pt}
\noindent \textit{Entertainment Marketing}\\
Natasha Zhang Foutz\\
ISBN: 978-1-68083-332-4\\
\\
\noindent \textit{The Cultural Meaning of Brands}\\
Carlos J. Torelli, Maria A. Rodas and Jennifer L. Stoner\\
ISBN: 978-1-68083-286-0\\
\\
\noindent \textit{Ethnography for Marketing and Consumer Research}\\
Alladi Venkatesh, David Crockett, Samantha Cross and Steven Chen\\
ISBN: 978-1-68083-234-1\\
\\
\noindent \textit{The Information-Economics Perspective on Brand Equity}\\
Tulin Erdem and Joffre Swait\\
ISBN: 978-1-68083-168-9
